| 低碳经济下我国企业绿色营销发展策略研究 |
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| 引用本文： | 卢智慧.低碳经济下我国企业绿色营销发展策略研究[J].改革与战略,2012,28(6):40-42. |
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| 作者姓名： | 卢智慧 |
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| 作者单位： | 菏泽学院经济系,山东菏泽,274015 |
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| 基金项目： | 2011年度山东省社科联科研课题“低碳经济下的企业自主创新能力研究”(项目编号:11-ZC-JJ-06)阶段性成果 |
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| 摘 要： | 绿色营销是一种新的营销观念,发展绿色营销,对于实现低碳经济和中国经济的可持续发展具有重大的意义。文章在分析我国绿色营销发展过程中存在的一些主要问题的基础上,提出了加强宏观调控、培育绿色消费文化、大力发展循环经济、加强绿色营销管理和采取绿色营销组合等低碳经济下我国企业实施绿色营销的基本思路和对策。
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| 关 键 词： | 低碳经济 绿色营销 问题 对策 |
Research on the Enterprise Green Marketing Development Strategy in China Under Low Carbon Economy |
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| Lu Zhihui.Research on the Enterprise Green Marketing Development Strategy in China Under Low Carbon Economy[J].Reformation & Strategy,2012,28(6):40-42. |
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| Authors: | Lu Zhihui |
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| Institution: | Lu Zhihui(Department of Economics,Heze University,Heze,Shandong 274015) |
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| Abstract: | Green marketing is a kind of new marketing concept,the development of green marketing is of great significance in realizing the low carbon economy and the sustainable development of economy in China.Based on the analysis of green marketing of our country in the process of the development,this paper puts forward some suggestions: enforce macro control,cultivate greed consumption culture,develop green marketing management,so as to promote the development of green marketing in China. |
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| Keywords: | low carbon economy green marketing problem countermeasure |
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