基于利基营销策略提升农村中介组织的竞争力分析

农村中介组织既是提升农民市场化水平、提高农业综合生产能力的重要途径，也是壮大集体经济、促进农民增收的重要载体。但在农村经济快速发展的同时，作为连接市场与农户媒介的农村中介组织的竞争力却明显不足。文章认为，要提升农村中介组织的竞争力，可以通过渠道耕深、找寻特定市场、开展点线服务、提升服务品位等利基营销策略来改变农村中介组织竞争乏力的现状。

To Improve the Competitiveness of Rural Agency Organization Based on Niche Marketing

Rural agency organization not only promotes the rural market and the agricultural comprehensive productivity,but also enhances the collective economy and increases the farmer's income.But in the development process of rural economy,the competitiveness of rural agency organization is still insufficient.To promote the competitiveness of rural agency organization,we can use the measures such as expanding the market,finding the object market,opening the service for individuals and improving the service quality,...