欧债危机与中国企业“走出去”的策略选择

欧债危机为中国加快实施"走出去"战略提供了良好机遇,但中国企业在欧盟的投资也面临企业跨文化冲突、缺乏国际经营管理经验等挑战。因此,政府部门要助力企业"走出去",提升其国际化经营的能力;并在实施"本土化战略"的同时,高度重视投资风险防控。

European Debt Crisis and “Going out” Strategy Selection of Chinese Enterprises

European debt crisis provides a good opportunity for Chinese Enterprises speeding up the strategy of "Going out".But the investment of Chinese enterprises in the European Union also face many challenges,such as cross-cultural conflict、lacking the capacity of international business management.The government may help the enterprise to improve the ability of international operation;at the same time of put into operation of the "localization strategy",they must pay high attention to prevent and control the investment risks