| 后危机时代成渝经济圈旅游网络营销组合策略研究 |
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| 引用本文： | 李剑虹.后危机时代成渝经济圈旅游网络营销组合策略研究[J].特区经济,2012(2):162-164. |
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| 作者姓名： | 李剑虹 |
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| 作者单位： | 西南财经大学天府学院 |
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| 摘 要： | 本文分析了后危机时代成渝经济圈旅游网络营销存在问题及其原因,制定其旅游网络营销的产品、价格、品牌、渠道、促销、整合营销、售后服务等七方面的组合策略,建立立体的网络营销系统。
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| 关 键 词： | 营销组合策略 无线网络营销 |
Late crisis time Chendu and Chongqi economic zone tourism network marketing combination strategy research |
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| Li Jian Hong.Late crisis time Chendu and Chongqi economic zone tourism network marketing combination strategy research[J].Special Zone Economy,2012(2):162-164. |
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| Authors: | Li Jian Hong |
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| Institution: | Li Jian Hong |
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| Abstract: | This paper analyzes problems and their causes of tourism network marketing in Chengdu-Chongqing Economic Zone,and to establish seven aspects of Marketing Mix of its tourism network,Including product,price,brand,channel,promotion,integrated marketing,after sale service and so on,and to establish a three-dimensional network marketing system. |
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| Keywords: | combined marketing strategy wireless net work marketing |
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