数字经济背景下深圳居民消费结构变迁分析

近年来,伴随着我国电商交易规模的不断增加,数字经济蓬勃发展,逐渐成为改善消费环境、促进经济发展的新引擎。同时,数字经济具有很强的网络效应,可以带动居民消费实现转型升级。本文结合2008—2018年的电商交易规模与深圳消费结构相关数据,从衣、食、住、行等方面分析了居民消费结构的变化趋势。本研究认为居民收入增加、商品价格变动、粤港澳大湾区建设等是影响深圳居民消费的重要因素,最后给出实现深圳居民消费结构升级的相关建议。

Analysis on the Change of Shenzhen Residents' Consumption Structure under the Background of Digital Economy

In recent years, with the increasing scale of e-commerce transactions in China, the digital economy has been booming, gradually becoming a new engine to improve the consumption environment and promote economic development. At the same time, the digital economy has a strong network effect, which can drive the transformation and upgrading of household consumption. This paper analyzes the changing trend of rural consumption structure from the aspects of clothing, food, housing and transportation based on the data related to e-commerce transaction scale and consumption structure in Shenzhen from 2008 to 2018. This study believes that the increase of residents’ income, the fluctuation of commodity prices and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area are important factors affecting the consumption of Shenzhen residents. Finally, some Suggestions are given to upgrade the consumption structure of Shenzhen residents.