制约我国零售企业营销创新的因素分析

当前,我国零售市场竞争相当激烈。为了在激烈的市场竞争中占据优势地位,零售企业必须积极开展营销创新。然而,我国零售企业营销创新效果并不理想,本文分析了制约我国零售企业营销创新的主要障碍及原因。

Analysis of factors restricting China retail enterprise marketing innovation

At present, the competition of retailing market in our country is violent. In order to occupy the favorable position in competition, retailing enterprises have to carry out marketing innovation. However, the results of marketing innovation of the retailing enterprises in our country are not satisfactory. The paper analyses the main obstacles and causes restricting the marketing innovation.