反思我国企业实施品牌战略中的问题与对策

随着我国现代经济的发展,树立品牌经济发展模式成为提高企业核心竞争力和市场控制权的重要发展手段。企业的品牌意识,更进一步的企业品牌战略是企业经营长远发展的一个重要的战略步骤。从产品设计到生产流程设计,从企业的战略管理到形象管理,从对客户需求的全面的人文化服务到对企业团队精神的全面文化建设,无不充满了品牌的力量。为加快我国经济建设的高速发展,探讨如何提升我国企业的品牌竞争力,具有十分重大的意义。

On Chinese enterprise realizing brand strategy's problem and countermeasures

As China's modern economic development, build brands, improve the economic development model as their core competitiveness and market control of the important means of development. Corporate brand aware-ness and further the brand long-term business strategy is the development of an important strategic step. From product design to production process design, from the enterprise to the strategic management of image man-agement, customer demand for comprehensive services to the people of the enterprise culture of teamwork com-prehensive cultural construction, all full of brand strength. To speed up the construction of China's rapid economic development, explore ways to enhance our brand competitiveness of the enterprises is of great significance.