关于旅游开发中色彩运用的思考

目前国内旅游开发中旅游资源的色彩品牌的打造及其影响和效果非常显著,相比之下旅游中色彩因素的理性研究尚未成熟,开发实践缺乏理论指导和约束,导致实际工作中有关色彩的旅游规划、旅游营销等出现了混乱现象,严重阻碍了色彩因素在旅游资源开发中作用的进一步发挥。由此本文试图应用中国传统色彩文化和现代科学色彩理论建立"色彩旅游"体系、挖掘色彩旅游的资源条件、提出色彩旅游产品设计步骤。

Thinking of color's application in tourism development

This paper,according to the exposition of the establishment of colour tourism brand name products and its influence or effect at present,points out the rational study of color factors is immature comparing to colour tourism actual development.In reality,there are disordered things from lack of instructive theory in realistic planning and marketing of colour tourism.for this reason,it obstructs the color factors further bring into fullplay in practical tourism resources development.The paper tries to establish the system of colour tourism to cramp out resources conditions of colour tourism,to put forward the several steps of colour tourism product designs and point out the important problems that should be noted in reality,according to Chinese traditional color culture and modern scientific color theories.