| 关于虚拟营销的策略研究 |
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| 引用本文： | 冯军.关于虚拟营销的策略研究[J].特区经济,2006,211(8):213-214. |
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| 作者姓名： | 冯军 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 摘 要： | 进入新世纪,传统的营销理念和营销技术受到了巨大挑战,企业管理创新成为企业成功与否的关键。虚拟营销是一新理念,许多成功国、内外企业都在有意贯彻和实施这个理念。本文研究了虚拟营销的内涵,并探讨虚拟营销的作用和虚拟营销的方式,最后从以下四方面探讨企业如何进行虚拟营销的策略。
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| 关 键 词： | 虚拟营销 虚拟生产 战略联盟 |
Strategic research of virtual marketing |
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| Feng Jun.Strategic research of virtual marketing[J].Special Zone Economy,2006,211(8):213-214. |
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| Authors: | Feng Jun |
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| Abstract: | Today The traditional marketing ideas and techniques are facing great challenges.Virtual marketing is new concept of management by which enterprises can attain great achievement.The concept of Virtual marketing are analyzed,the characters of Virtual marketing and the way of Virtual marketing are discussed.based on this,how our enterprises carry out Virtual marketing are presented |
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| Keywords: | Virtual marketing Virtual production strategically alliance |
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