我国商业银行的市场营销研究

随着我国经济的发展以及经济体制的改革创新,我国商业银行的经营面临着越来越激烈的内部和外部竞争,与此同时,人们传统的投融资观念也在慢慢发生变化。许多商业银行逐渐认识到了银行市场营销的重要性,开始实行商业银行的市场营销,然而相对于西方发达国家银行业取得的成果,我国商业银行的市场营销还处于很初级的阶段,迫切需要加快发展进程。

China commercial bank’s market promoting research

With the development of our country's economy and continuous reform and innovation of economic system,our country's commercial banks meet more and more fierce internal and external competition,meanwhile, people's traditional investment and financing concept is changing gradually.Many commercial banks gradual recognize the importance of the marketing of bank,they started to put commercial banks marketing theory into practice,but compared with the rapid advancement of western developed countries' banking,our country's marketing of commercial bank remains at the primary stage,it is urged to accelerate development.