| 快速消费品农村市场营销策略研究 |
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| 引用本文： | 王爱玲,王丽梅.快速消费品农村市场营销策略研究[J].特区经济,2008(11):217-218. |
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| 作者姓名： | 王爱玲 王丽梅 |
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| 作者单位： | 1. 中国石油大学,华东,经济管理学院
2. 胜利油田东胜精攻石油开发集团有限责任公司,山东,东营,257062 |
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| 摘 要： | 本文首先分析了快速消费品和农村市场特点,指出快速消费品发展农村市场的必然性,强调在重视农村市场调研的基础上,结合农村市场消费特点,制定出适合快速消费品农村市场的营销策略。
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| 关 键 词： | 快速消费品 农村市场 市场营销策略 |
Fastening consuming product countryside market promoting strategy research |
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| Wang Ai Ling,Wang Li Mei.Fastening consuming product countryside market promoting strategy research[J].Special Zone Economy,2008(11):217-218. |
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| Authors: | Wang Ai Ling Wang Li Mei |
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| Institution: | Wang Ai Ling Wang Li Mei |
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| Abstract: | This paper firstly analyzed the characteristics of fast moving consumer goods and rural markets, pointed out the necessity for fast moving consumer goods to develop rural markets, and emphasized making marketing strategies suitable for rural markets of fast moving consumer goods based on investigations and consumption characteristics in rural markets. |
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| Keywords: | fast moving consumer goods rural market marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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