| 旅游节庆的创新发展研究--以浙江象山县中国开渔节为例 |
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| 引用本文： | 孟明浩,顾晓艳,顾一梅.旅游节庆的创新发展研究--以浙江象山县中国开渔节为例[J].特区经济,2008,235(8):143-144. |
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| 作者姓名： | 孟明浩 顾晓艳 顾一梅 |
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| 作者单位： | 1. 浙江林学院,旅游与健康学院,浙江,杭州,311300
2. 宁波市北仑区旅游安全质量监督所,浙江,宁波,315800 |
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| 摘 要： | 本文以浙江象山县中国开渔节为例，从主题形象、活动项目、运作机制、宣传促销等方面对旅游节庆的创新发展进行了探讨，指出旅游节庆开发成功的要素包括：根植于地方文化、创意策划、市场化运作、民众参与、品牌化经营。
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| 关 键 词： | 旅游节庆 创新发展 开发要素 中国开渔节 |
Tourism celebration's innovation new development research——taking Zhejiang Xian Shan county's China fishing festival as example |
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| Meng Ming Hao,Gu Xiao Yan,Gu Yi Mei.Tourism celebration''s innovation new development research——taking Zhejiang Xian Shan county''s China fishing festival as example[J].Special Zone Economy,2008,235(8):143-144. |
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| Authors: | Meng Ming Hao Gu Xiao Yan Gu Yi Mei |
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| Institution: | Meng Ming Hao Gu Xiao Yan GuYi Mei |
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| Abstract: | Taking China Fishing Festival as an example, this paper has conducted research on innovative exploration of tourism festival from theme and image, program, management and promotion. Then it has put forward the development elements of a tourism festival including: based on local culture, creative planning, market oriented, local people involvement, branding. |
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| Keywords: | tourism festival innovative exploration development elements China Fishing Festival |
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