| 中国汽车营销渠道研究 |
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| 引用本文： | 龚黎莹,刘海涛.中国汽车营销渠道研究[J].特区经济,2008(4):232-234. |
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| 作者姓名： | 龚黎莹 刘海涛 |
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| 作者单位： | 湖南农业大学商学院,湖南长沙,410128 |
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| 摘 要： | 进行我国汽车营销渠道研究的目的就是为了探索一条具有中国特色的营销渠道可持续发展道路。本文通过对我国汽车营销渠道现状的深入分析,发现我国汽车营销渠道存在的问题。针对营销渠道中存在的问题和我国的现实国情,提出了营销渠道变革的策略,保证我国汽车营销渠道和汽车行业的健康发展。
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| 关 键 词： | 汽车行业 汽车营销渠道 品牌专卖 经销商 |
China automobile marketing channel research |
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| Gong Li Ying Liu HaiTao.China automobile marketing channel research[J].Special Zone Economy,2008(4):232-234. |
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| Authors: | Gong Li Ying Liu HaiTao |
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| Institution: | Gong Li Ying Liu HaiTao |
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| Abstract: | The purpose of study on China's automobile marketing channels is to explore marketing channels for sustainable development with properties of Chinese characteristics.Based on the realization of current situation of China's automobile marketing channels,this paper finds the problems of China's automobile marketing channels.Aimed at the problems that exist in the reality of our situation,this paper also proposes some strategies on the marketing channel in order to ensure the healthy development of the automobile and automobile marketing channel industry. |
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| Keywords: | The automobile industry Automobile Marketing Channel Brand Monopoly Dealers |
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