论西安市的区域形象塑造

区域形象塑造是发展区域经济的一种全新思路,目前正越来越多地被各级政府所重视。本文以西安市创建国家级卫生城市为契机,对西安市的区域形象做优劣势分析,并从树立区域理念、塑造健康向上的主体行为、改善城市环境三个层面提出了改善和提升西安形象的对策和建议。

On Xian city's district image cultivation

The regional image construction is a new ideas during the development of regional economics,at present,it is increasingly being considered by all levels of governments.In this paper,by applying the constructing National Sanitary City in xi'an as a turning point,we analysis the advantages and disadvantages of regional image in Xi'an,and we puts forward the corresponding countermeasure and the suggestion for three aspects:setting up regional image,constructing healthy and progressive main act,improving urban environment.