神农架高端旅游市场开发探析

高端旅游是我国旅游业发展的一个新的生长点,是在经历了数量扩张之后,向以质量为主的新战略转变的新生产物。神农架地区自然资源优越、是湖北省乃至我国非常典型的传统旅游景区之一,面对时代机遇和新的旅游趋势冲击,有必要利用其资源优势充分提升旅游产品结构,发展高端旅游产业。文章在表述高端旅游概念及研究进展的基础上,分析神农架高端旅游市场的发展条件,讨论神农架高端旅游的战略构想,并从政府和企业两个层面提出建设神农架高端旅游的对策与方法。

Shenlongj ia high-end tourism market development probing

High-end tourism is a new growing point of the tourism development;it is the new product after experiencing a number of expansions to the quality of the new strategy.Shennongjia is rich of natural resources,and it is one of the most typical traditional tourist attractions in Hubei Province,as well as in China.In the face of a new era of opportunity and the impact of tourism trends,it is necessary to use its resources to fully enhance the tourism product mix,and develop high-end tourism Industry.The paper is based on the expression of the concept of high-end tourism and research progress,analysis of market conditions of developing high-end tourism in Shennongjia.It discusses high-end tourism strategic vision in Shennongjia,and proposes strategies and methods from two levels— government and enterprises in the construction of high-end tourism in Shennongjia.