标准+跨境电商:中小企业贸易走出去的新机遇

2020年新冠疫情的爆发,使得众多中小企业纷纷选择进入跨境电商平台实现出口贸易,但跨境电商发展过程中已经暴露出诸多弊端,为协助中小企业实现贸易走出去,本文提出“标准+跨境电商”模式。作者运用理论与实践经验详细阐述了“标准+跨境电商”模式的运作逻辑、标准事实、未来发展,并基于PEST理论分析中小企业选择该模式的可行性。本文主要目的一是基于跨境电商行业弊端对症下药,二是为中小企业在艰难困境中寻求生机提出建议。

Standard+Cross Border E-commerce:A New Opportunity for SMEs to Go Global

The outbreak of the COVID-19 epidemic in 2020 has made many small and medium-sized enterprises choose to enter the cross-border e-commerce platform to realize export trade,but many drawbacks have been exposed in the development of crossborder e-commerce.In order to assist small and medium-sized enterprises to realize trade going global,this article proposes a model of“standard+cross-border e-commerce”.This article uses theory and practical experience to elaborate on the operation logic,standard facts,and future development of the"standard+cross-border e-commerce"model,and analyzes the feasibility of choosing this model for small and medium-sized enterprises based on the PEST theory.The main purpose of this paper is to fi nd the right remedy based on the disadvantages of the cross-border e-commerce industry,and to put forward suggestions for small and mediumsized enterprises to seek vitality in the diffi cult situation.