Distinguishing Types of Entrepreneurial Ventures: An Identity‐Based Perspective

Progress in entrepreneurship research is inhibited by lack of agreement on what constitutes an entrepreneurial venture. We argue for an inclusive conceptualization, and the need to distinguish types of entrepreneurial ventures. A typology is proposed consisting of four venture types. Based on the unique characteristics of each type, it is argued that differences will emerge in the identities of the founder and the organization. Evidence of such differences is provided using samples of each venture type. The tendency in contemporary research to ignore differences in venture type is examined. Implications are drawn for theory development, research practice, and managerial practice.