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Teenager–peer interaction and its contribution to a family purchase decision: the mediating role of enduring product involvement |
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| Authors: | Nibrass Hajtaïeb El Aoud Sabrina M Neeley |
| Institution: | 1. 1Marketing Research Unit, University of Economic Sciences and Management of Sfax, Tunisia, Docteur of Management, ESA, Grenoble, France;2. 2Department of Marketing, Richard T. Farmer School of Business, Miami University, 200 Upham Hall, Oxford, OH 45056, USA |
| Abstract: | The influencing roles of teenager–peer interaction and enduring product involvement on a teen's contribution to a family purchase decision are examined using survey data from 1008 Tunisian teens. Results demonstrate that enduring product involvement mediates the relationship between teenager–peer interaction and the teenager's contribution. A structural equation model with supporting Bootstrap procedure is presented. Implications, limitations and suggestions for future research are discussed. |
| Keywords: | Adolescent– peer interaction consumer behaviour enduring involvement family decision making structural equation model |