Women,men and organic food: differences in their attitudes and willingness to pay. A Spanish case study |
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Authors: | Félix Ureña Rodolfo Bernabéu Miguel Olmeda |
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Institution: | 1. Escuela Universitaria de Ingeniería Técnica Agrícola, Universidad de Castilla‐La Mancha, Ronda de Calatrava, 7, 13071 Ciudad Real, Spain;2. Escuela Técnica Superior de Ingenieros Agrónomos, Universidad de Castilla‐La Mancha, Campus Universitario s/n 02071 Albacete, Spain |
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Abstract: | The main purpose of this work consists of displaying the different attitudes of men and women towards organic food, and their willingness to pay for it, in three different consumer intensities: usual, occasional and potential consumers. Several surveys have been carried out to obtain a representative sample of regular food purchasers living in Castilla‐La Mancha (Spain). Statistic analysis previously detecting significant differences with regard to gender and type of consumer has been conducted by univariate analysis to describe attitudes, and multivariate analysis, through ‘logit’ models, to calculate maximum willingness to pay. Results show that women have a more favourable attitude (directly related to their lifestyle) to the purchase and consumption of organic food than men, whereas men are inclined to pay a higher price for organic food than women. In general, men are disposed to pay a higher increase in price than women. |
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Keywords: | Surveys consumer behaviour Hanemann model logit models Spain |
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