C2B电子商务网络营销策略研究 |
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引用本文: | 宗荣俊.C2B电子商务网络营销策略研究[J].中国电子商务,2014(7):39-40,42. |
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作者姓名: | 宗荣俊 |
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作者单位: | 河北师范大学商学院,河北石家庄050024 |
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基金项目: | 河北省科技厅2013年度软科学研究项目“河北企业网络营销渠道选择的实证研究”(13456256). |
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摘 要: | C2B是一种新的电子商务模式,本文介绍了这种模式的几种常见形式和特点,分析了它对电商企业产生的影响,并提出了C2B模式下应该从将需求模块化批量化、具备全产业链且服务专业规范、挖掘大数据进行精准营销、整合营销传播聚合更多消费者、以及制定合理规则提高转化率等五个方面进行网络营销的策略。
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关 键 词: | C2B 网络营销 策略研究 |
Study on C2B E-commerce Network marketing strategy |
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Abstract: | This paper introduces the common forms and features of C2B, a new mode of E-commerce, analyses it' s influence on E-commerce enterprises, and proposes the network marketing strategy with C2B mode in following 5 respects: Make the demand modular and batch, Build the whole industry chain and supply professional service, Acquire big data for Precision marketing, Integrate marketing communications to aggregate more consumers, Establish reasonable rules to improve the conversion rate. |
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Keywords: | C2B Network marketing study on strategy |
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