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基于扎根理论的农业物流生态圈协同影响因素分析
引用本文:舒辉,胡毅.基于扎根理论的农业物流生态圈协同影响因素分析[J].中国流通经济,2020(1):30-41.
作者姓名:舒辉  胡毅
作者单位:江西财经大学
基金项目:江西省教育厅科学技术研究重点项目“互联网+农产品物流体系的协同管理研究”(GJJ150443);江西省2019年度研究生创新专项资金项目“产业互联网驱动下农业物流生态圈协同发展影响因素研究”(YC2019-B067)
摘    要:农业物流生态圈作为一种先进的发展模式,可通过各子系统的相互协作达到双赢,解决传统农业发展面临的产业联动性差、技术水平低下、运营模式落后等问题,推动农业供给侧结构性改革。而考虑到农业物流生态圈涉及主体众多,其协同受多种因素共同作用,需要构建农业物流生态圈协同影响因素框架,以为农业物流生态圈协同研究提供指标体系。基于扎根理论这一质性研究方法,利用Nvivo11.0软件对访谈文本及相关文献资料进行深度分析,得到112个初始概念,进而由初始概念概括出39个范畴,提炼出15个副范畴,最终归纳出协同环境、协同机制、协同能力、协同意愿、扰动因素五个主范畴,形成农业物流生态圈协同影响因素框架。在这个框架中,协同环境可定义为外驱因素,协同机制、协同能力可定义为内驱因素,协同意愿可定义为中介因素,且各因素并非直接对农业物流生态圈产生影响,而是主要通过三条路径进行,其一是外驱因素→中介因素→农业物流生态圈协同,其二是内驱因素→中介因素→农业物流生态圈协同,其三是扰动因素对内驱因素和外驱因素进行调节。

关 键 词:农业物流生态圈  协同  外驱因素  内驱因素  中介因素

Analysis of Factors Affecting the Collaboration of Agricultural Logistics Ecosphere Based on Grounded Theory
SHU Hui,HU Yi.Analysis of Factors Affecting the Collaboration of Agricultural Logistics Ecosphere Based on Grounded Theory[J].China Business and Market,2020(1):30-41.
Authors:SHU Hui  HU Yi
Institution:(Jiangxi University of Finance and Economics,Nanchang,Jiangxi330013,China)
Abstract:The agricultural logistics ecosphere is proposed to solve the problems of poor industrial linkage,low technology level and backward operation mode faced by traditional agriculture in the development process. It is an important starting point of agricultural supply side structural reform. Considering that there are so many main bodies related to agricultural logistics ecosphere,and the collaboration among these main bodies will be influenced by so many factors,we should establish a framework for the influencing factors to provide related research with an index system. Based on the Grounded Theory,with the help of NVivo 11.0,the authors carry out an in-depth analysis. As the result:112 initial concepts are extracted;39 categories are summarized according to the initial concepts;15 subcategories and 5 main categories are further extracted;and the main categories are summarized as external driving factors,internal driving factors,intermediary factors and disturbance factors,which form the framework of related influencing factors. In this framework,collaboration environment can be defined as the external driving factor;collaboration mechanism and capability can be defined as internal driving factors;the willingness of collaboration can be defined as intermediary factor;and these factors can not have direct effect on agricultural logistic ecosphere,but only can have effect through the following three paths:the first is from external driving factor to intermediary factor,and to agricultural logistic ecosphere collaboration;the second is from internal driving factor to intermediary factor,and to agricultural logistic ecosphere collaboration;and the third is taking disturbance factor as the regulator of the internal and external driving factors.
Keywords:agricultural logistics ecosphere  collaboration  external driving factor  internal driving factor  intermediary factor
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