对发展"本土化"农产品营销学的几点思考

本文认为,随着我国农业和国民经济的发展,必须发展具有中国特色的现代科学的农产品营销学,以解释我国农产品营销面临的现实问题并给出解决的思路和方法。文章认为,发展“本土化”农产品营销学,应准确把握农产品营销的内涵,注重对我国农产品营销实践进行研究、总结和理论提升;结合我国农业发展实际,构建本土化的农产品营销理论体系;现代农产品营销学应反映现代市场营销学的新思想、新理念,开展农产品营销理论的创新研究,推动农产品营销理论的应用研究。

Some Thoughts on Developing the Localization Theory of Agricultural Product Marketing

The author points out that,with the development of China's agriculture and national economy,we have to develop modern scientific market theory with Chinese characteristics,which can help explain the problems with China's agri cultural product marketing and the countermeasures.To develop China's agricult ural product marketing,we should,first,accurately comprehend the implication of agricultural marketing and pay more attention to the research of Chine's agr icultural product marketing practice;second,set up the theoretical system of localized agricultural product marketing;and third,propel the innovational and applied research on agricultural product marketing theory.