社会责任:企业永续经营的基石

本文认为,企业的社会责任是企业对社会符合道德的行为,主要包括对消费者的责任,对社会的利益和发展的责任,对自然环境及社会生态平衡的责任,对企业员工的责任。企业要长远发展,必须要有核心价值观,必须讲道德,必须承担社会责任。承担社会责任不仅有利于社会大众,更有利于企业自身,它可以提升企业的社会形象和声誉,提高企业经营效益,建立员工和顾客持续稳固的忠诚,从而使企业获得长期繁荣和持续发展。

Social Responsibility: Cornerstone for Corporate Long-lasting Development

The author maintains that corporate social responsibility is the activ ities conforming to moral standard,these mainly include:responsibility for con sumers,social interest and development,natural environment and social ecology balance and corporate employees.To ensure long-lasting development,the corpora te must foster views on corn value,intensify the ethical improvement,and shoul der social responsibility.It is not only beneficial to social populace,but als o to the corporation itself.It can help the corporation improve its social imag e and reputation,increase operation performance,maintain employee and customer loyalty,which will in turn help the corporation gain long-term prosperity and sustainable development.