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Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range |
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| Authors: | Arvid OI Hoffmann Thijs LJ Broekhuizen |
| Institution: | a Department of Finance, School of Business and Economics, Maastricht University, P.O. Box 616, 6200 MD Maastricht, The Netherlands;b Network for Studies on Pensions, Aging and Retirement (Netspar), P.O. Box 90153, 5000 LE Tilburg, The Netherlands;c Department of Innovation Management and Strategy, Faculty of Economics and Business, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands |
| Abstract: | |
| Keywords: | Dispositional innovativeness Consumer financial decision-making Individual investor decision-making Marketing– finance interface New product adoption |
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