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Marketing perspectives on digital business models: A framework and overview of the special issue
Authors:Peter C Verhoef  Tammo HA Bijmolt
Institution:University of Groningen, Faculty of Economics and Business, Netherlands
Abstract:Strong digital developments are changing markets, and firms may adopt a digital business model to deal with these developments. This special issue focuses on such digital business models. In this editorial, we discuss the relevance of digital business models, propose a conceptual framework, and discuss how digital business models affect firms, firm performance, and markets. We introduce the papers in this issue and show how they each fit within the conceptual framework. We discuss four important areas for future research.
Keywords:Corresponding author at: University of Groningen  Department of Marketing  Office  Paviljoen 136  P  O  Box 800  NL-9700 AV Groningen  Netherlands  
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