An empirical investigation of director selection in movie preproduction: A two-sided matching approach |
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| Institution: | 1. Brunel Business School, College of Business, Arts and Social Sciences, Brunel University London, Kingston Lane, Uxbridge, Middlesex UB8 3PH, UK;2. Beedie School of Business, Simon Fraser University, 8888 University Drive, Burnaby, B.C. V5A 1S6, Canada;1. University of Southern, Denmark;2. Brunel Business School, United Kingdom;1. NEOMA Business School, 59 Rue Pierre Taittinger, Reims, France;2. SKIM, Friedrichstraße 76, 10117 Berlin, Germany;3. Korea University Business School, Korea University, Seoul 02841, Republic of Korea;4. Ohio State University, 2100 Neil Avenue, 43210 Columbus, OH, United States;1. Opus College of Business, 1000 LaSalle Avenue, Minneapolis, MN 55403, United States;2. Muma College of Business, 4202 East Fowler Avenue, Tampa, FL 33620, United States;3. Seidman College of Business, 50 Front Avenue SW, Grand Rapids, MI 49504, United States;4. Farmer School of Business, 800 E. High Street, Oxford, OH 45056, United States;1. Farmer School of Business, Miami University, 800 E. High Street, Oxford, OH, United States;1. Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands;2. London School of Economics, United Kingdom;3. IESE Business School, University of Navarra, Spain |
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| Abstract: | This paper examines how movie producers recruit directors in the preproduction phase as mutual choices in a two-sided matching model. It conceptualizes that movie attributes and filmmaker characteristics determine the matching outcomes (“who directed which movie”) and in turn indirectly affect movie box office. We exploit a dataset of 4,807 feature films from 1990 to 2010 to examine empirically the complementarities between the movie/producer side and the director side in terms of movie budget, filmmaker track records and social relations. A series of simulations suggest that social relations facilitate positive assortative matching. Further simulation analyses are conducted to quantify the financial implications of movie–director mismatches, as well as the indirect effects of production budget and producer characteristics. The simulation results show that: a) the financial implications of having a mismatched director can be substantial; and b) the indirect effect of production budget and producer characteristics affect movie box office in an interactive manner. These findings can help filmmakers to better understand the financial impacts of movie–director choices and make more informed decisions at the early phase of preproduction. |
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| Keywords: | Movie producers Movie directors Network embeddedness Collaborations Two-sided matching Movie preproduction |
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