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We are more tolerant than I: self-construal and consumer responses toward deceptive advertising |
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| Authors: | Bae Sohyun Liu Xiaoyan Ng Sharon |
| Institution: | 1.National Cheng Kung University, No. 1, University Road, Tainan, Taiwan ;2.Research Institute of Economics and Management, Southwestern University of Finance and Economics, 555 Liutai Ave, Chengdu, 611130, China ;3.Nanyang Business School, Nanyang Technological University, 50 Nanyang Avenue, Singapore, 639798, Singapore ; |
| Abstract: | Marketing Letters - Deceptive advertising, or advertising that intends to mislead consumers by false claims or incomplete disclosure, is ubiquitous in the marketplace. Though prior research has... |
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| 本文献已被 SpringerLink 等数据库收录！ | |