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Customers’ emotions in service failure and recovery: a meta-analysis
Authors:Valentini  Sara  Orsingher  Chiara  Polyakova  Alexandra
Institution:1.Department Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy
;2.Department of Strategy & Marketing, University of Sussex Business School, Brighton, BN1 9SL, UK
;
Abstract:Marketing Letters - Customers’ emotions have emerged as a dominant dimension in the complaint-handling domain. This research provides a quantitative synthesis of the role of emotions...
Keywords:
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