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A research agenda for making scanner data more useful to managers
Authors:Scott Neslin  Greg Allenby  Andrew Ehrenberg  Steve Hoch  Gilles Laurent  Robert Leone  John Little  Leonard Lodish  Robert Shoemaker  Dick Wittink
Institution:(1) Amos Tuck School of Business Administration, Dartmouth College, USA;(2) College of Business, Ohio State University, USA;(3) South Bank Business School, South Bank University: Stern School of Business, New York University, USA;(4) Graduate School of Business, University of Chicago, USA;(5) Graduate School of Management, Groupe HEC, USA;(6) Sloan School of Management, Massachusetts Institute of Technology, USA;(7) The Wharton School, University of Pennsylvania, USA;(8) Stern School of Business, New York University, USA;(9) Johnson School of Management, Cornell University, USA
Abstract:
Keywords:scanner data  advertising  promotion
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