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Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation |
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| Authors: | Wayne S DeSarbo Douglas Grisaffe |
| Institution: | (1) Pennsylvania State University, USA;(2) Walker Information, USA |
| Abstract: | |
| Keywords: | Market segmentation constrained classification customersatisfaction industrial marketing combinatorial optimization |
| 本文献已被 SpringerLink 等数据库收录！ | |