Experimental analysis of choice |
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| Authors: | Richard T Carson Jordan J Louviere Donald A Anderson Phipps Arabie David S Bunch David A Hensher Richard M Johnson Warren F Kuhfeld Dan Steinberg Joffre Swait Harry Timmermans James B Wiley |
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| Institution: | (1) Department of Economics, University of California, San Diego, 92093 La Jolla, CA;(2) University of Utah, USA;(3) University of Wyoming, USA;(4) Rutgers University, USA;(5) University of California, Davis;(6) University of Sydney, Australia;(7) SAS Institute, USA;(8) San Diego State University, USA;(9) Eindhoven University of Technology, The Netherland;(10) University of Alberta, Canada |
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| Abstract: | Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.Sawtooth SoftwareDecision Research |
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| Keywords: | stated preference data discrete choice models external validity |
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