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Postcard reminders versus replacement questionnaires and mail survey response rates from a professional population
Authors:RDale VonRiesen
Institution:University of Wyoming, USA
Abstract:Nonresponse is a major problem in the use of mail questionnaires. The great number of variables that can influence response rates has resulted in an extensive literature on the subject, but a literature that is restricted to few examples of replication. Moreover, many of the studies reported in the literature were not conducted under controlled conditions. This article presents the results of a study using a single-factor experimental design to test the efficacy of two different follow-up forms in improving response rates. The results indicate that replacement questionnaires are to be preferred over postcard reminders when using a one-time follow-up in surveying a professional population.
Keywords:Address correspondence to: R  Dale VonRiesen  AFIT Graduate Program and Cheyenne MBA Program  University of Wyoming  F  E  Warren Air Force Base  Wyoming 82001  USA
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