Exploring collaborative technology utilization in retailer-supplier performance

This study examines the technological investments that retail managers must effectively manage in conjunction with supplier partners to reap superior gains. Today retailers are warming up to the benefits of implementing partnering technologies that provide them with much needed informational and relational resource linkages. This study supports the importance of effective management of supply chain technologies from a retail perspective. Ultimately, this study calls for retail managers and researchers to embrace partner based technology harnessing informational and relational resources that drive overall performance — even more so if they are ready to implement technology.