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Evaluating measures through data quantification: Applying dual scaling to an advertising copytest |
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| Authors: | George R Franke |
| Institution: | University of Texas at Austin, USA |
| Abstract: | |
| Keywords: | Address correspondence to George R Franke Assistant Professor Department of Advertising University of Texas CMA 7 140 Austin TX 78712 USA |
| 本文献已被 ScienceDirect 等数据库收录！ | |