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“士魂”与“商才”:儒商文化内涵界定问题辨
引用本文:黄敦兵.“士魂”与“商才”:儒商文化内涵界定问题辨[J].湖北商业高等专科学校学报,2011(1):120-124.
作者姓名:黄敦兵
作者单位:[1]湖北经济学院社会政策与发展研究中心,湖北武汉430205 [2]华中师范大学文学院,湖北武汉430079
基金项目:教育部人文社会科学研究项目“明清之际的士商互动与经济伦理的近代转型”(09YJCZH035); 湖北省教育厅思政处人文社会科学研究项目“儒商文化与现代和谐社会之建构”(2010y071)
摘    要:要疏解儒商文化的现代转型意义,必须对"儒商"及其品格进行理论辨析。一要从儒学流变角度来分析儒商之可能,做到"儒商"的名至实归、名副其实;二是对"儒商"品格作一内在分梳,疏释"士魂"与"商才"的应该具有的理论内涵,从而纠正有关儒商文化方面的一些习以为常的错误看法。

关 键 词:士魂  商才  儒商文化  经济伦理

The Ideal Personality Model Blended by Confucius and Merchant
HUANG Dun-bing.The Ideal Personality Model Blended by Confucius and Merchant[J].Journal of Hubei Commercial College,2011(1):120-124.
Authors:HUANG Dun-bing
Institution:HUANG Dun-bing(The Social Policy Research Centre,Hubei University of Economics,Wuhan Hubei 430205,China;School of Literature,Huazhong Normal University,Wuhan Hubei 430079,China)
Abstract:To disclose the modern convert meanings of the ideal personality model blended by Confucius-merchant,it request that the reasonable complications be theoretically talked about.Firstly,this paper analyzes the impossibility of the ideal personality model blended Confucius-merchant from the perspective of Confucianism history.Secondly,this paper analyzes the inner characters of the ideal personality model blended by Confucius-merchant,which has such theoretical implications as soul of scholar and talent of merchant.Then we can correct the common misreading of commercial culture.
Keywords:soul of scholar  talent of merchant  the culture of the ideal personality model blended Confucius-merchant  economic ethics
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