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Profiling Computer Predispositions
Abstract:ABSTRACT

An exploratory study was undertaken to measure undergraduate student attitudes toward computers. A revised version of the Bath County Computer Scale (BCCAS) developed by George Bear, Herbert Richards, and Paul Lancaster was administered to a proportionality sample of 310 undergraduate students whose demographic make-up was very dissimilar to those who had participated in the original BCCAS instrument validation study.

A thirty-six item instrument was personally administered to 310 learners pursuing undergraduate studies, yielding a total of 11,160 individual responses. The data so obtained were subjected to several statistical tests of significance such as ANOVA. Through cross-classification numerous tables were generated and analyzed.

The findings indicate that demographic variables such as gender, status, GPA average, major, prior computer experience and anticipated future use of computers show significant differences in how Students feel about computers.
Keywords:Switchers  prospective customers  perceived service quality  perceived expected service quality  perceived performance  perceived expected performance
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