Sketchy communication: An experiential exercise for learning about communication in business |
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| Authors: | Camille S Johnson Linda M Dunn-Jensen Pamela M Wells |
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| Institution: | 1. School of Management, Lucas College and Graduate School of Business, San José State University, San José, California, USA;2. Management, Operations, &3. Marketing Department, College of Business Administration, California State University, Stanislaus, Turlock, California, USA |
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| Abstract: | To be an effective communicator, students need to learn how to select the appropriate means of communication and be aware of potential obstacles. The model of communication process can be an effective framework for students to understand many pitfalls of the communication process. The described activity enables students to experience communication at different levels of richness (e.g., face to face, instant messaging, email) and with varying levels of feedback and noise. After completing the activity, students will understand the importance of precise, rich messages, seeking and providing feedback, and the difficulties that can occur at every step in communication. |
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| Keywords: | Communication process model experiential exercise feedback text messaging millennials |
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