谈4Vs营销组合理论在企业中的应用

4Vs营销组合理论是建立在传统的4Ps、4Cs和4Rs理论基础上的新的市场营销组合理论,营销组合新理念的差异化、功能化、附加价值和共鸣是培育企业核心竞争力不可缺少的要素。企业应结合自身的实际情况,树立4Vs营销组合理论新理念,确立企业创造顾客就是创造差异观念,重视产品功能的弹性化和产品的附加价值,为消费者提供高附加值的产品和效用组合。

Discussion on 4Vs Marketing Combinatorial Theory in Enterprise's Application

The 4Vs marketing combinatorial theory is the establishment in traditional 4Ps,4Cs and in the 4Rs rationale new market marketing combinatorial theory,its core including variation、versatility、value and vibration four essential factors.How does the enterprise unify own actual situation,nimbly utilized these four essential factors,the authou proposed own viewpoint.