论烟台市旅游文化资源的开发和利用

烟台市旅游文化资源丰富，发展势头较好。当前存在的主要品问题是项目开发缺乏科学规划，产品档次低；管理经营体制不健全，经营理念缺乏新意；基础设施不完善，服务不到住等。合理开发利用烟台市旅游文化资源。应科学规划，突出特色和主题，增加旅游产品文化内涵，提升民俗旅游品牌，增强旅游产品可参与性，加大对旅游从业人员的培训力度，正确处理旅游文化资源的有效保护与开发利用之间的关系，加强旅游宣传，开发客源市场，使烟台旅游文化资源真正实现可持续发展。

Development and Utilization on Tourism and Culture Resources of Yantai City

The tourism development is promising in Yantai City due to its rich tourism and culture resources.Nowadays the main problems are lack of scientific planning in project development and of grade in products,imperfect in management system and without creativity in business idea,incomplete in infrastructure and inferior services,etc.Hence,we should make scientific planning through stressing uniqueness and theme to develop and use the tourism and culture resources by increasing cultural connotation of tourism pr...