扬中电气产业集群品牌竞争力评价与提升策略研究

区域品牌与产业集群存在着密切的互动关系，二者相互作用，共同形成强大的磁场效应，促进强大区域经济体的产生。通过对镇江市扬中电器产业集群区域品牌市场能力、管理能力和发展能力进行评价，发现其存在品牌意识淡薄、网络信息不健全、缺少研发专利技术和人才等问题。镇江市扬中电器产业集群要提升区域品牌的竞争力，必须提高品牌意识；提升合作意识；健全网络信息；加大专利技术研发和引进人才的力度。

Evaluation and Promotion on Brand Competitiveness of Industrial Clusters of Yangzhong Electric Appliance

There is a close interactive relationship between regional brand and industrial cluster,which forms a huge magnetic field effect and develops a strong regional economy.By evaluating market,management,and development abilities of regional brand in industrial clusters of Yangzhong electric appliance,Zhenjiang City,the author finds out that its brand awareness is weak,network information incomplete,and it is lack of patent technology and talent.Therefore,we should increase brand and cooperative awareness to ad...