企业国际化经营的市场进入方式选择

随着世界经济一体化进程的加快和我国成功地加入世贸组织,企业越来越普遍地从事国际化经营活动。正确选择市场进入方式是企业国际化经营成败的关键。本文着重分析了影响进入方式选择的主要因素,并基于这一领域的交易成本理论、组织行为理论、折衷理论等尝试构建了一个企业国际化经营的进入方式综合决策模型,以期对我国企业实施“走出去”战略提供有益的借鉴。

On Multinational Enterprises' Entry Mode Choice

With the world’s economy integration and China’s entry into WTO, more and moreChinese enterprises go abroad to establish their businesses. Among the key factors determining multi-national operation’s success in international competition, proper entry mode choice is of great impor-tance. Thus, this paper first gives an analysis on the variables affecting the entry mode choice.Based on transaction cost theory, organizational capability theory and eclectic theory, this paper at-tempts to work out a synthetic decision-making model for entry mode choice.