| 中国茶叶在日本市场的价格竞争力研究 |
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| 引用本文： | 许咏梅,苏祝成.中国茶叶在日本市场的价格竞争力研究[J].国际贸易问题,2007,293(5):55-59. |
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| 作者姓名： | 许咏梅 苏祝成 |
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| 作者单位： | 1. 浙江大学农业现代化与农村发展研究中心
2. 浙江林学院 |
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| 摘 要： | 本文分析了中国茶叶在日本市场的价格走势,在此基础上利用LA-AIS模型对中国茶叶在日本市场的价格竞争力进行了实证分析。结果表明,在日本市场,除斯里兰卡外,中国茶叶的价格竞争力高于其他国家。中国茶叶在日本市场的策略重点是:不断改善产品质量以符合日本市场的准入要求。
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| 关 键 词： | 中国茶叶 日本市场 价格竞争力 |
Price Competitiveness of Chinese Tea in Japanese Market |
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| XU Yong-mei,SU Zhu-cheng.Price Competitiveness of Chinese Tea in Japanese Market[J].Journal of International Trade,2007,293(5):55-59. |
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| Authors: | XU Yong-mei SU Zhu-cheng |
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| Institution: | XU Yong-mei SU Zhu-cheng |
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| Abstract: | In this paper, the price and its competitiveness of Chinese tea in Japanese market is positively analyzed by means of the LA-ALS model. The results, in terms of price, show that Chinese tea has more competitiveness than other tea-exporting countries excluding Sri Lanka. The entry strategy for Chinese tea should focus on the improvement of product quality to meet the safety requirement of Japanese consumers. |
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| Keywords: | Chinese tea Japanese market Price competitiveness |
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