| 零售企业构建农村连锁经营网络的动力机制 |
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| 引用本文： | 丁宁.零售企业构建农村连锁经营网络的动力机制[J].商业经济与管理,2012(8):13-17,24. |
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| 作者姓名： | 丁宁 |
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| 作者单位： | 安徽财经大学国际经济贸易学院,安徽蚌埠233030;中国社会科学院财经战略研究院,北京100836 |
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| 基金项目： | 国家社会科学基金项目“流通创新与现代商贸服务业发展对策研究”，教育部人文社会科学研究基金项目“零售商主导的生产者服务绩效研究” |
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| 摘 要： | 零售企业是深化我国农村流通体制改革的重要力量,文章结合典型企业案例分析了零售企业构建农村连锁经营网络的动力机制,研究表明规模经济、范围经济、密度经济是推动零售企业构建农村连锁经营网络的内生动力源泉。在深化农村流通体制改革中,政府和企业需要选择科学的流通创新扩散模式,充分发挥规模经济、范围经济、密度经济力量构建高效的农村连锁经营网络。
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| 关 键 词： | 零售企业 农村 连锁 动力机制 |
The Dynamics of Retail Enterprises for the Construction of Rural Chain Network |
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| DING Ning.The Dynamics of Retail Enterprises for the Construction of Rural Chain Network[J].Business Economics and Administration,2012(8):13-17,24. |
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| Authors: | DING Ning |
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| Institution: | DING Ning1,2(1.School of International Economics and Trade,Anhui University of Finance & Economics,Bengbu 233030,China; 2.Institute of Finance and Trade Economics,Chinese Academy of Social Science,Beijing 100876,China) |
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| Abstract: | Retail enterprises are the important force in the reform of China’s rural circulation system.This paper uses some typical cases for the analysis of the dynamics in the retail enterprises for the construction of a chain network in rural areas.Studies have shown that economies of scale,economies of scope and economies of density are endogenous dynamics to promote retail enterprises for building the rural chain network.The government and enterprise are supposed to select the scientific innovation diffusion model and give full play to the economies of scale,economies of scope and economies of density for building efficient rural chain network. |
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| Keywords: | retail enterprises countryside chain dynamics |
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