| 基于双边市场理论的第四方物流平台运营策略研究 |
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| 引用本文： | 戴勇.基于双边市场理论的第四方物流平台运营策略研究[J].商业经济与管理,2010(2). |
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| 作者姓名： | 戴勇 |
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| 作者单位： | 华东师范大学商学院,上海,200241 |
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| 摘 要： | 文章利用双边市场理论对第四方物流平台的定价问题进行了理论研究.第四方物流市场是典型的双边市场,具有明显的网络外部性.文章通过建立垄断和竞争两种模型研究了第四方物流服务平台的定价,并指出需求价格弹性、网络外部性、产品差异化是影响平台服务定价的主要因素,并通过传化物流的案例分析,提出了差别定价、匹配服务以及完善的综合平台的运营策略.
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| 关 键 词： | 第四方物流平台 双边市场 差别化运营策略 案例分析 |
A Study on the Fourth Party Logistics Platform Operation Strategy:Based on the Theory of Two-sided Markets |
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| DAI Yong.A Study on the Fourth Party Logistics Platform Operation Strategy:Based on the Theory of Two-sided Markets[J].Business Economics and Administration,2010(2). |
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| Authors: | DAI Yong |
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| Institution: | DAI Yong (Business School,East China Normal University,Shanghai 200241,China) |
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| Abstract: | Based on the theory of two-sided markets,this paper makes the research on the Fourth Party Logistics Platform Pricing model.The 4PL Platform is a representative two-sided market.We establish a pricing model and get a conclusion that there are many factors that can influence 4PL platform operation,such as demand price elasticity,network externalities and service difference.Finally,a case study of Transfar is introduced to discuss the operation strategy with different price,matching service and integrated log... |
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| Keywords: | fourth-party logistics platform two-sided markets differentiated operation strategy case study |
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