浙商竞争优势的主观要件及其逻辑构造

浙商的竞争优势主要不在物质条件而在主观要素。本文对经久不衰的浙商竞争优势的主观成因作了深入阐释。文章指出:求富意识、创新意识和学习意识是浙商竞争优势精神体系的主要构件,在这个精神体系内,三大要件是内生性的,因相互产生的正向效应不断强化。求富意识是创新意识和学习意识的产生之源,创新意识是使求富意识现实化的桥梁和学习意识产生的前提,学习意识不仅增加了创新的持久力,而且提升了学习主体的精神境界和开阔了视野,进一步强化了竞争优势,从而构建起一个无穷上限的发展模式。贯穿整体构造的则是浙商实事求是的精神,其基点是顺应人性,道法自然。

The Subjective Conditions and Logistic Structure of Zhejiang Merchants' Competitive Advantage

Zhejiang merchants' competitive advantage primarily depends not upon physical conditions but upon subjective elements.The article provides a profound analysis of the subjective origin of Zhejiang merchants' competitive advantage which is evergreen.This article points out that the sense of demanding wealthy, the sense of innovation and the sense of learning are the major conditions of mental system of Zhejiang merchants' competitive advantage.In this mental system,three conditions are endogenous and they intensify each other continuously and positively.The sense of demanding wealthy is the source of the other two senses,and the sense of innovation is the bridge of realization of the sense of demanding wealthy,and is also the premise of the sense of learning producing.The sense of learning not only raises the endurance of innovation,but enhances the moral stature of the learning subjects and broadens their views,further strengthening the competitive advantage.Thus it constructs a development mode which has an infinite upper limit.The spirit of seeking truth from facts runs through the whole structure,and its basic issues are complying with humanity as well as about the Tao way follows nature.