通道费与大型零售商盈利模式研究:基于双边市场的视角

文章基于产业组织研究领域新兴的双边市场理论，分析在零售商主导的市场环境下消费者、零售商、制造商三者的利益关系，理论上证明了大型零售商已经演变为双边市场中的交易平台。在此基础上，构建主导零售商定价策略模型研究通道费的各种影响因素，并针对我国零售市场特点，提出了对通道费进行规制的相关原则。研究结果表明：通道费是大型零售商为平衡制造商与消费者利益，将外部性内部化的重要机制，具有一定的合理性。

Research on Slotting Allowances and the Profit Models of the Large Retailer:Based on Two-Sided Markets Theory

Based on two-sided markets theory,the paper analyzes the economic interests among consumers,retailers and manufacturers in the market dominated by retailers and verifies the evolution of retailers into a platform in two-sided markets.This paper further constructs a model of pricing strategy,makes a research on the effects on slotting allowance and proposes the principle of regulation according to the characteristics of retailing industry.The conclusions justifies slotting allowances are an important mechani...