| 商业品牌竞争——零售业发展的大趋势 |
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| 引用本文： | 洪涛.商业品牌竞争——零售业发展的大趋势[J].商业经济与管理,2007,188(6):63-68. |
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| 作者姓名： | 洪涛 |
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| 作者单位： | 北京工商大学,经济学院,北京,100037 |
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| 摘 要： | 论文论述了商业品牌内涵及其价值,认为商业品牌竞争是商业发展的大趋势,应用先进理念加强零售业品牌建设,转变增长方式和提高核心竞争力,实施商业品牌竞争战略。
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| 关 键 词： | 商业品牌 品牌价值 品牌竞争战略 |
| 文章编号： | 1000-2154（2007）06-0063-06 |
| 修稿时间： | 2007-03-07 |
The Commercial Brand Competition is the Great Trend of Commerce Development |
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| HONG Tao.The Commercial Brand Competition is the Great Trend of Commerce Development[J].Business Economics and Administration,2007,188(6):63-68. |
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| Authors: | HONG Tao |
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| Institution: | School of Economics, Beijing Technology and Business University, Beijing 100037, China |
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| Abstract: | The paper discusses the connotation and value of commercial brand, and holds that the commercial brand competition is the great trend of commerce development, the businessmen should consolidate the retail brands construction with the modern ideas, the enterprises should transform the economic growth pattern, raise core competitiveness, and put into effect the strategy of commercial brand competition. |
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| Keywords: | commercial brand brand value brand competition strategy |
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