产业组织结构对跨国公司市场进入方式的影响

跨国公司进入国外市场的方式是多个层面多种因素综合作用的结果。产业组织理论认为产业组织结构影响企业行为，因而产业组织结构也影响跨国公司的市场进入方式。本文结合中国几个产业的实际情况，重点探讨了促进跨国公司采用跨国并购方式进入国内市场的产业条件。认为，促进跨国并购的产业组织结构特征包括，市场集中度高，市场地域分割，国内外产业发展不平衡，国内外市场分割，国内市场容量大，成长率高等。

Impact of the Industrial Structure on the Market Entry Mode of MultiNational Corporations

The choice of market entry mode of MultiNational Corporations is impacted by many factors in multi-levels.The industrial organization theory points out that the industrial structure impacts the corporation behavior.It's natural to conclude that the industrial structure should impact the entry mode of MNCs.Based on the facts of China's industrial market,this paper highlights the positive industrial factors for cross-border mergers & acquisitions,which includes the high concentrated market,the regional divided market,the imbalance of the development of domestic and foreign industries,the division of the international market,and the big size and growth rate of host-country market.