农村商业网点变化趋势及原因探究——以湖南省醴陵市为例

随着“万村千乡”市场工程等各项支持农村商业发展政策的实施，我国农村商业得到较大发展，但其发展情况还不尽如人意，农民消费需求仍得不到有效满足。文章采用访谈和问卷调查结合的方式，对湖南省醴陵市农村商业网点进行实地调研，发现镇区商业网点数量大量增加而村级商业网点数量却存在相对减少的趋势。认为人口数量和居住地的变化、镇区和村级商店商品质量和价格的差别、农村家庭收入和支出水平的增加、交通条件的改善是其主要原因，而改善农村流通现状的根本在于大力发展镇区商业，同时注重发展偏远地区村级商业。

Exploration into the Trends and Causes of Changes in Rural Commercial Outlets: A Case Study of Liling,Hunan Province

Rural commerce in China has made great progress since the government carried out many policies to support it, such as “Thousands of Villages” market project. However, the current situation is unsatisfactory as farmers’ consumption needs are seldom satisfied. In order to investigate the phenomenon thoroughly, the author, combining the method of interviews and questionnaire surveys, conducts a research on rural commercial outlets of Liling, Hunan province. The result reveals that the number of township commercial outlets is increasing while that of village commercial outlets is relatively decreasing. The author argues that the main causes include changes in population and residence, differences in quality and price of products, increase of rural household income and expenditure, and improvement of rural traffic conditions. Finally, the local government should give priority to township commerce and meanwhile take remote areas into account in order to develop rural commerce.