数字化平台企业网约工心理契约：内容、测量与服务绩效影响验证

传统企业员工的心理契约研究日益丰富，数字化平台企业网约工心理契约的内容和测量尚处于探索阶段。结合现实需求和研究缺口，以心理契约理论为基础，运用质性研究方法探索网约工心理契约的内容，在此基础上开发并检验网约工心理契约量表。以珠三角地区网约工为被试回收3组数据，通过项目分析、探索性因素分析和验证性因素分析等方法，获得由平台责任和网约工责任共同构成的网约工心理契约概念模型以及具有良好信效度的测量量表。有别于传统组织，平台企业网约工的心理契约呈现出单维度的交易型心理契约特征。实证研究进一步发现，网约工心理契约正向影响服务绩效，表明心理契约是影响网约工态度和行为的重要变量。平台企业、网约工、政府和其他利益相关者必须重视网约工心理契约的认知和管理。

Content and Measurement of Online Workers' Psychological Contract and Its Impact on Service Performance in Digital Platform Enterprises

Though traditional research of enterprise employees' psychological contract is abundant, the content and measurement of the online workers' psychological contract in digital platform enterprises is still in the exploratory stage. Combined with the realistic needs and research gap, based on psychological contract theory, this paper used qualitative research method to explore the content of online workers' psychological contract, develop and test the measurement scale of online workers' psychological contract. Taking online workers in the Pearl River Delta as subjects, three groups of data were collected. Through the research methods of open questionnaire, item analysis, exploratory factor analysis and confirmatory factor analysis, the conceptual model of online workers' psychological contract composed of platform responsibility and online workers' responsibility and the measurement scale of good reliability and validity were obtained. Different from the traditional organization, the online workers' psychological contract showed a one-dimension feature of the transaction-type psychological contract. The empirical study further found that the online workers' psychological contract had a positive impact on service performance, indicating that the psychological contract is an important variable affecting the attitude and behavior of online workers. Platform enterprises, online workers, governments and other stakeholders must pay attention to the cognition and management of online workers' psychological contract.